SOFT SELL AND HARD SELL
Soft sell is an adverstiment that uses more subtle, casual, or friendly sales messages. The theorists ensure that this kind of adversiments are more eficacy and can be more persuasive. It isn't as irritating to consumers as hard sell.
Hard sell is an adverstiment that uses a more direct, persuasive and overt sales messages. This kind of adverstiment can be more agressive and afraid the costumers.
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